Local women called ‘Aapis’ are hired under this project as social entrepreneurs. After their hiring, they receive training from qualified individuals on entrepreneurship, as well as important topics like family planning and reproductive health, vaccinations etc. They then receive various products at discounted rates to sell door-to-door.
These Aapis then visit households where they counsel women about family planning, vaccinations and other health related topics. They carry their products with them to sell at these households. This way, they contribute to the society by giving counselling sessions while making a livelihood at the same time.
• Increase women empowerment in the community through the social entrepreneurship model
• Mobilize and educate women about, and creating demand, for important social goods
• Increasing women’s access to important health and non-health products